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About Us

The Best of Both Worlds

The age-old dilemma: "Should I partner with a large company with a bevy of resources or the small, creative, hungry one?" Well, with Penton Custom Media you get both.

Penton Custom Media gives you the resources and security of a large, century-old media company combined with the flexibility, energy, and entrepreneurial spirit of our expert custom media team.

Backed by more than 100 years of Penton Media, Inc.'s communication expertise, the Penton Custom Media team provides a full range of services to help our clients build more profitable customer relationships. We partner with our clients to set goals and identify marketing strategies best suited for their situation. With access to a virtually unlimited array of internal and external resources for research, editorial, design, production and in-depth business information, Penton Custom Media offers solutions that create results for our partners. Unequivocally, we deliver your branded content to your customers and prospects by providing you with turnkey solutions. That's our brand promise. What's yours?

Haven't Bought In Yet?

Here is a more formal version of our services. Take a look.

Penton Custom Media specializes in B2B and association custom publishing. So, exactly what does that mean? Well, in its simplest form, custom publishing is the practice of delivering custom branded editorial content using a variety of communication vehicles to targeted audiences. Branded content educates your customers, members and prospects on industry trends and new product developments in an environment that allows you to control the message and deliver on your communications objectives.

Undoubtedly, your key customer audiences are bombarded with direct mail promotions, telesales calls, online offers and other items that can contribute to information overload. For B2B companies, it is imperative that you simplify your complex sell with a sound custom publishing strategy that cuts through all of this clutter and delivers valuable content to your customers and prospects. And associations will find that custom publishing can help improve member services, while at the same time, harvest new members and generate ancillary revenue streams.

Penton Custom Media offers the following services for our partners. These services can be part of a turnkey program, or can be provided on an unbundled basis:

  • Strategic communications planning
  • Industry-specific consultation
  • Project and program management
  • Editorial planning
  • Content research, writing and editing
  • Translation services and ethnic versioning
  • Content management, syndication and versioning
  • Publication design and layout
  • Illustration, photography and other graphic services
  • Print production
  • Circulation list development
  • Database management
  • Distribution and fulfillment services
  • 1:1 communications, including variable-data digital printing
  • Web site design, development and deployment
  • Video and multimedia production
  • Market research, reader research and effectiveness measurement
  • Advertising sales and sales management
  • Event logistics and management
  • Marketing/promotion planning and execution

Out of these services come first-rate products for your organization – regardless of the medium.

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